COMPANY: Canoe Intelligence

WEBSITE: https://canoeintelligence.com/

TITLE: Director of GTM & Growth

LOCATION: New York City (hybrid)

SALARY: $160,000 - $185,000 base salary + 15% bonus

The Role:

As the Director of GTM & Growth, you will architect the strategic integration of product positioning and revenue-generating programs. This is a senior leadership role responsible for the full go-to-market lifecycle across our core segments: Institutional Investors, Wealth Managers, Family Offices, and Enterprise Accounts.

You will oversee the Product Marketing and Growth functions, evolving them from manual campaign execution into a scalable, human-AI campaign ecosystem. You are a systems-builder who will design the automated workflows and "AI teammates" that drive predictable pipeline and global expansion. You will partner closely with Corporate Marketing for creative and Marketing Operations for the technical engine.

What You’ll Do:

• Orchestrate Human-AI Ecosystems: Design integrated GTM systems that leverage AI to handle repetitive tactical execution, allowing the team to focus on strategic innovation and high-value creativity.

• Build & Train "AI Teammates": Develop and implement AI-driven workflows that provide real-time insights, automate content personalization for our different segments, and handle continuous data analysis.

• Global GTM Leadership: Oversee the Product Marketing function to ensure Canoe’s narrative and competitive positioning are the foundation of every growth experiment and sales play across North America and EMEA.

• Strategic Pattern Recognition: Move beyond backward-looking reporting. Use AI-augmented data to identify market shifts and performance patterns, enabling us to predict and adapt to market changes ahead of the competition.

• ABM & Pipeline Architecture: Design "ABM Lite" programs and automated cross-functional workflows that connect Business Development, Sales, and Relationship Management teams to accelerate deal velocity and retention.

• Paid Channel Strategy: Direct the strategy and budget for global paid media, shifting from manual management to an "always-on" predictive model that optimizes for the highest-value segments.

• Cross-Functional Collaboration: Partner with Corporate Marketing to generate high-performing assets and Marketing Operations to build the robust technical engine required for a modern GTM stack.

What We’re Looking For:

• Experience: 8+ years in Growth, Product Marketing, or GTM leadership within B2B FinTech or SaaS.

• Systems Thinker: Proven ability to architect automated workflows and use AI tools (LLMs, automation platforms) to scale marketing output without increasing manual overhead. Key systems include: Salesforce, HubSpot, Qualified, Outreach, ZoomInfo, and HighSpot.

• Highly Collaborative: Experience working effectively with Corporate Marketing, Marketing Operations, and Sales leads in a high-growth, global environment.

• Data Sophistication: Ability to move beyond "what happened" analytics toward predictive, forward-looking strategic thinking.

• Multi-Segment Expertise: Familiarity with the alternative investment landscape and the nuances of marketing to institutional and wealth personas.

What You’ll Get:

• Medical, dental, vision benefits

• Flexible PTO

• 401(k)

• Flexible work from home policy

• Home office stipend

• Employee Assistance Program

• Gym/Wifi reimbursement

• Education assistance

• Parental Leave

Our Values:

• Client First —> Listen, and deliver client-centric solutions

• Be An Owner —> Take initiative, improve situations, drive positive outcomes

• Excellence —> Always set the highest standard for yourself and others

• Win Together —> 1 + 1 = 3

Who We Are:

Canoe is reimagining alternative investment data processes for hundreds of leading institutional investors, capital allocators, asset servicing firms and wealth managers. By combining industry expertise with the most sophisticated data capture technologies, Canoe’s technology automates the highly-frustrating, time-consuming, and costly manual workflows related to alternative investment document and data management, extraction and delivery. With Canoe, clients can refocus capital and human resources on business performance and growth, increase efficiency, and gain deeper access to their data. Canoe’s AI-driven platform was developed in 2013 for Portage Partners LLC, a private investment firm.

Canoe is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.